en

direct marketing

1

Terminological databases

EKI terminibaas Esterm

ID 716526 Last modified 30.12.2004
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Domain market - marketing
  • a generic phrase which covers both the advertising of products to people in their homes or offices as well as the delivery of products direct to homes. It comprises direct mail, telemarketing and mail order.
direct marketing
Usage examples
  • Member States shall grant the data subject the right: ... to object, on request and free of charge, to the processing of personal data relating to him which the controller anticipates being processed for the purposes of direct marketing, or to be informed before personal data are disclosed for the first time to third parties or used on their behalf for the purposes of direct marketing, and to be expressly offered the right to object free of charge to such disclosures or uses.

Teenuste valdkonna terminibaas

ID 460040 Last modified 11.12.2020
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  • olemasolevate ja potentsiaalsete klientide kohta informatsiooni kogumine, analüüsimine ja kasutamine
  • covers both the advertising of products to people in their homes or offices as well as the delivery of products direct to homes, comprising direct mail, telemarketing and mail order
otseturundus
Usage examples
  • otseturundus on üks promotsiooni vormidest, mis võimaldab turundajatel tõhusamalt tarbijatega suhelda. Saadud informatsioon võimaldab ettevõttel kindlaks teha, millised kliendid võiksid olla mingi toote pakkumisest huvitatud. Nii saab ettevõte suhelda ainult nende, väljavalitud klientidega ning väldib sellega suuri turunduskommunikatsiooni kulusid. Sisuliselt räägitakse tänapäeval otseturunudse asemel kliendisuhete juhtimisest (CRM).

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