code words or turns of phrase users have adopted in an effort to create a brand-safe lexicon that will avoid getting their posts removed or down-ranked by algorithmic content moderation systems
“Algospeak” is becoming increasingly common across the Internet as people seek to bypass content moderation filters on social media platforms such as TikTok, YouTube, Instagram and Twitch.
When the pandemic broke out, people on TikTok and other apps began referring to it as the “Backstreet Boys reunion tour” or calling it the “panini” or “panda express” as platforms down-ranked videos mentioning the pandemic by name in an effort to combat misinformation.
