en

POP

2 abbreviation

Terminological databases

EKI terminibaas Esterm

ID 711658 Last modified 30.12.2004
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Domain packaging techniquespublicitybuying & selling
  • promotional materials situated, in, on, or (...) adjacent to retail distribution points, designed to build traffic for the retailer sell merchandise
Good to know
  • DE: Werbung in Einzelhandelsgeschäften [T41051] FI: myyntipistemainonta [T41051]; mainostaminen ostopaikalla [EUR]
reklaam müügikohas
Usage examples
  • Meie tegevusraadiusesse ulatub: telereklaam; raadioreklaam; reklaam ajalehtedes ja ajakirjades; välireklaam, sh plakatid; reklaam müügikohas (point of sale); reklaamtrükised; koduleheküljed Internetis; reklaam Internetis; graafiline disain (firma tunnusgraafika, pakend jms.)
point-of-sale advertising preferred
Usage examples
  • There shall be no point-of-sale advertising, giving of samples or any other promotional device to induce sales of infant formula directly to the consumer at the retail level, such as special displays, discount coupons, premiums, special sales, loss-leaders and tie-in sales.
POS abbreviation
POP abbreviation

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