ettevalmistava muutusejutu vorm, milles klient väljendab sundi muutuseks põhjendust esitamata
a form of preparatory change talk that expresses an imperative for change without specifying a particular reason; common verbs include need, have to, got to, and must
Motivatsiooni neljas komponent sõnastatakse vastuvaidlemist välistavas kõnepruugis, mis rõhutab muutuse tähtsust või pakilisust. Vajadust väljendades ei öelda otse, miks on muutust vaja (muidu oleks see ju põhjus).
Need language has an imperative quality emphasizing some urgency of change. Need statements imply that a change is important without specifying why (otherwise it would be a reason).
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