Brändi kujundamine hõlmas nii visuaalse kuvandi kui väärtuste ja sõnumite läbimõtlemist, et luua brändikogemus, mis oleks sihtrühma jaoks selge, eristuv ja usaldusväärne.
In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
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