reisimine, mille eesmärgiks on õppida, avastada, kogeda ja tarbida turismisihtkoha kultuurilisi vaatamisväärsusi
a type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination
Eesti väliskülastajatest 35% on nimetanud reisimotivatsioonina kultuuriturismi, sh arhitektuur, kultuuri- ja spordisündmused, mõisad (2016-2017 väliskülastajate uuringu andmete alusel).
Cultural tourism has been seen as one of the major growth areas in global tourism in recent years, and is increasingly being seen as a major area of product development by tourism destinations in search of diversification.
