olukord, kus ettevõte või organisatsioon kasutab heaolu- ja tervisealast retoorikat turunduslikel eesmärkidel, ilma et tegevus tegelikult inimestele olulist heaolu looks
a situation in which a company or organization uses health and wellness rhetoric for marketing purposes without its activities actually creating meaningful well-being for people
Wellness or well-being washing has made the rounds as various workplace issues moved to the surface. Here are some situations that define wellness washing in the workplace:Offering free gym memberships, therapy sessions and meditation classes but failing to address heavy workloads and extended work hours, prohibiting employees from taking advantage of the benefits.Celebrating Mental Health Week despite employees not receiving enough company assistance.Announcing wellness programs through social media or websites, but no appropriate well-being mechanism is in place.
