Tänu info- ja kommunikatsioonitehnoloogia (IKT) kiirele arengule on tekkinud kontseptsioon e-turism ehk elektrooniline turism, mis tähendab turismis pakutavate toodete ja teenuste digitaliseerimist, turundamist ja klientidega suhtlemist elektrooniliste vahendite kaudu.
Analysis shows that the content model-based approach has a highly important effect on smart e-tourism, i.e., applying numerous smart key concepts in higher mean (40.2%). Results of several past studies that used a content model-based approach were nearly perceived as smart e-tourism.
