the marketing process involving traditional marketing efforts, such as market research, personal selling, advertising, Internet communication, direct mail, sales promotion and pricing, by which the organization makes promises that should correspond to the customers’ everyday activities and processes and their personal needs, values and wishes, turunduse protsess, mis sisaldab traditsioonilisi turundustegevusi nagu turu-uuringud, isiklik müük, reklaam, müügi soodustamine, otsepostitus jm, läbi mille organisatsioon annab lubadusi, mis on kooskõlas väliste tarbijate tegevuste, nende vajaduste, väärtuste ja soovidega