isiklik info perelt, sõpradelt või ka müügipersonalilt või mitteisiklik info traditsioonilise meedia ja internet vahendusel, conducted when a person who has no prior knowledge about a product seeks information from personal sources (e.g. word of mouth from friends/family) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources (e.g. sales persons, advertising)
