a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales, turundusmeetod, mis keskendub klientidega pideva ja pikaajalise suhte loomisele, suhete loomine, säilitamine ja tugevdamine klientide ja teiste osapooltega mõlema osapoole eesmärkide saavutamiseks