et

kaubakeskne loogika

1

Terminological databases

Teenuste valdkonna terminibaas

ID 613627 Last modified 04.01.2022
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goods-dominant logic
GDL
  • majandusvahetuse loogika, mille eesmärk on luua ja tarnida müüdavaid objekte
  • the object of economic exchange is to create and deliver objects to be sold
goods-dominant logic
Usage examples
  • marketing theory previously stemmed from a goods-dominant (G-D) logic (Vargo & Lusch,2004) – i.e., an economic-based view centered on firms and their creation and distribution of tangible goods
GDL abbreviation

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