impulss, mis ajendab klienti ostma kaupu/teenuseid spontaanselt, lähtudes vaid enda emotsioonist
when a buyer decides to purchase a product without thinking over the matter logically and carefully (i.e., without much reasoning), she is said to have been influenced by emotional product buying motives
the consumer at times is driven by emotions while buying certain products. In such cases, the consumer does not bother to make intelligent or right decision. He is generally carried away by emotions. Emotionally, the buyer develops a sort of affection towards the product
