klient, kes on sündinud aastatel 1946-1964 ja kes on väga huvitatud uutest kaupadest ja tehnoloogiatest, mis teeks nende elu lihtsamaks, säästaks aega ja ei rööviks palju raha
a generation of people born during the years soon after World War II, i.e., between 1946 and 1964
it is essential to provide baby boomers with the required information and leave out other marketing gimmicks. Baby boomers are a mature demographic who have seen it all and have no time for other nonsense. Hence, it is crucial to provide direct and factual information that is enough for a mature person to make an informed purchase
Baby boomers are financially stable with higher savings and disposable incomes compared to other generations.Baby boomers enjoy social media. They buy products online more than other generations.
