The degree to which the employee is loyal to the organisation owing to the reason that he or she has pressure from others to stay. It is the extent to which an employee is attached with his or her organization and is interested in staying within it because of his or her employer, superior or peers‟ pressure to remain., Normatiivne pühendumine peegeldab indiviidi tunnetatud kohustust jätkata töötamist samas organisatsioonis. Normatiivse pühendumisega tunneb töötaja, et on kohustatud ettevõttesse jääma lojaalsusest või kohusetunde tõttu.