Jaekaubandusettevõtted kasutavad tavaliselt inimeste loendurit, et hinnata turunduskampaaniate tõhusust, hoone kujundust ja paigutust ning konkreetsete kaubamärkide populaarsust.
A people counter is commonly use by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.