ühiste tunnuste (näiteks vanus, sugu, huvid ja geograafiline piirkond) läbi ühendatud inimeste rühm, keda ettevõte soovib oma turundustegevustega kõnetada
Your target audience is that group whose attention you long to reach because they are a good fit for your product or service. Understanding and defining who they are is key for making your messaging and products speak to them. It's all about figuring out who is most likely to engage with and benefit from what you have to offer.
