To market new securities. The term applies to both public and private sales but is more often used with reference to direct sales to institutional investors, as in PRIVATE PLACEMENT.
If, simultaneously or almost simultaneously with the creation of shares for which admission to official listing is being sought, shares of the same class are subscribed for or placed privately or if shares of other classes are created for public or private placing, details are to be given of the nature of such operations and of the number and characteristics of the shares to which they relate.
