toode või tootesari, mis on identifitseeritav ja konkureerivatest toodetest eristatav nime, märgi, kujunduse, sümboli või nende kombinatsiooni abil
a word, term, symbol, or design, or a combination of two or more of these, used to identify a product or service of a seller, thus differentiating the product or service from others. A brand may include a brand name, a trademark, or both. The term "brand" is comprehensive, including practically all means of identification except perhaps the shape of the product and the package.