any contribution made by a public or private undertaking not engaged in television broadcasting activities or in the production of audiovisual works, to the financing of television programmes with a view to promoting its name, its trade mark, its image, its activities or its products (context: audiovisual services)
Sotsiaalhoolekande finantseerimiseks võidakse kasutada mitmesuguste fondide, sihtkapitalide, samuti mittetulunduslikust tegevusest, annetustest ja sponsorlusest laekunud vahendeid ning sotsiaalteenuseid või muud abi taotleva isiku vahendeid.
