promotion of sales, commercial promotion
provisions covering sales promotion techniques (reductions, rebates, gifts, lotteries and competitions) to ensure that the principles of fair competition are respected and in particular that the consumer receives clear information, Ettevõtte eesmärkide saavutamist soodustav suhtlemine tarbijatega; täidab nelja põhilist ülesannet:
1) informeerib,
2) veenab,
3) tuletab meelde,
4) annab teatud soodustusi.
(=müügitoetus)
