Automatic support: a system of automatic support for editors and distributors of European cinematographic and audiovisual works, excluding games, on media intended for private use (e.g. videocassettes and DVD) according to market performance over a reference period of at least one year....
This system is designed to:
(a) encourage the use of new technologies in the production of European works intended for private use (production of a digital master for use by all European distributors) ...