a person who views goods displayed for sale, esp. in a shop window, without intending to make an immediate purchase, either as a recreational activity or with a view to buying something in the future
one that window-shops, that is, looks at the displays in store windows without going inside the stores to make purchases
It’s true that window shoppers aren’t actively engaged in the buying process, but they are all invariably interested in what you sell in some way, shape or form.